Ooh La La, Alex Norrie launches 2010-11 collection.
 
Calling all girls who want to have their glamour and swim in it too! Upcoming designer Alex Norrie has launched her latest collection of red-hot, sizzling swimwear. Aptly titled Ooh La La, the 2010-11 range is all about high drama and dressing up. Who do you want to be today? The vamp, the rockstar, the girl next door or the glamour puss?
 
The collection features itsy bitsy bikinis in fruity and tropical prints, with feminine frills and ruffles to boot. Go GaGa-esque in sassy designs and clashing color combos, or for the ultimate in poolside sophistication, find stylish black one pieces with an edge.
 
Swimwear should be three things - flattering, comfortable and sexy - and Alex Norrie has this trifecta down pat. Inject a little va-va voom into your summer with her flirty, fun new range.